With
much fanfare, Adidas last week unveiled Brazuca, the official match
ball of the 2014 World Cup. The ball boasts a an all-over swirl of red,
blue, green and black. The pattern suggests the traditional multicolored
wish bracelets often seen on the wrists of Brazilians. It's also meant
to reflect the fun and energy associated with the sport in Brazil.
Adidas
already has a number of integrated efforts to promote the ball, a film
showing Brazuca in action on the field and in the streets, set to The
Kinks' "All Day and All of the Night." It's accompanied by a 360-degree
interactive version. Also as part of the ball's introduction, Adidas is
indoctrinating new football fans extremely early on with a promotion out
of MSLGroup Espalhe that promises free Brazucas to newborn babies.
But
in what's coming to be a World Cup tradition, Nike all but streaked
across the pitch. It too unveiled its own new ball. The launch spot for
Nike's Ordem ball stars soccer player Wayne Rooney going head to head
with pro golfer Rory McIlroy-on a golf course. For unfamiliar ground,
the soccer athlete has impressive skills, even skipping the ball over a
water trap. Throughout, both players are pretty neck and neck until the
final shot is made-by none other than Brazilian soccer legend Ronaldo.
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